![]() ![]() “To maximize the value of our investment in SAP HANA, we knew that we would need high-performance compute resources and a robust server platform. “We saw an opportunity to refresh our IT infrastructure - from the physical servers in our data center all the way through the software stack,” says Jacob. The company planned to migrate to the future-ready SAP HANA data platform and recognized the chance to multiply the benefits by undertaking a transformation of its IT environment on a wider scale. In the past, Malayala Manorama used SAP ERP with industry solutions for media, running on x86 servers. “At every step, our SAP applications help us to coordinate our work in an integrated, efficient way,” adds Jacob. This includes, but is not limited to, booking of advertising space in its papers, management of its financials and distribution of 2.5 million copies per day to reach millions of readers. SAP solutions underpin almost every aspect of operations at Malayala Manorama. For more than a decade, we have relied on SAP to run our business.” V V Jacob, general manager, systems at Malayala Manorama Company Limited, says, “Our readers look to us to keep them in the loop on everything happening in India and across the world. Behind the scenes, the organization keeps complex processes and numerous teams working smoothly to ensure that it tempts readers back time and time again.Īt the heart of Malayala Manorama’s operations is a suite of SAP business solutions, which it relies on to keep its operations running with maximum efficiency. With an increasingly discerning readership and in the face of growing competition, Malayala Manorama Company Limited must stay on its toes to protect and extend its audience share. ![]() In the increasingly crowded news sector, organizations must stand out from the crowd by delivering unique content fast. Within short timeframes, they must meet rising expectation from readers, who want up-to-the-minute breaking news online and well-crafted articles accompanied by vibrant photography in print each day. For news organizations, tight deadlines are business-as-usual. ![]()
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